PRIVACY POLICY
Last updated: September 4, 2025
Brandlet operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Brandlet is powered by SHOPLINE, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
| Category | Description |
|---|---|
| Contact Details | Name, address, billing address, shipping address, phone number, and email address. |
| Financial Information | Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation. |
| Account Information | Username, password, security questions, preferences, and settings. |
| Transaction Information | Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your past transactions. |
| Communications with Us | Information you include when sending customer support inquiries or other communications. |
| Device Information | Information about your device, browser, network connection, IP address, and other unique identifiers. |
| Usage Information | Information regarding your interaction with the Services, including how and when you navigate or use them. |
2. Personal Information Sources
We may collect personal information from the following sources:
Directly from you – when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services – from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers – when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.
3. How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services – to perform our contract with you, process payments, fulfill orders, remember your preferences, send account-related notifications, process purchases, returns, exchanges, manage your account, arrange shipping, enable reviews, and create a customized shopping experience.
Marketing and Advertising – to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements based on items you have previously purchased, added to your cart, or other activity on the Services.
Security and Fraud Prevention – to authenticate your account, provide a secure payment experience, detect and investigate fraudulent, illegal, or malicious activity, protect public safety, and secure our services.
Communicating with You – to provide customer support, respond to your inquiries, and maintain our business relationship with you.
Legal Reasons – to comply with applicable law, respond to valid legal process (including law enforcement or government requests), investigate or participate in litigation, and enforce our terms or policies.
4. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
With SHOPLINE, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and personalized advertising based on your online activity.
When you direct, request, or consent to our disclosure of certain information to third parties, such as for shipping or through social media widgets or login integrations.
With our affiliates or within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce our terms, or protect our rights and the rights of our users.
5. Relationship with SHOPLINE
The Services are hosted by SHOPLINE. SHOPLINE primarily provides services to merchants to facilitate e-commerce business. When you use SHOPLINE services to support your store, SHOPLINE may, on your behalf and under your entrustment, collect the personal information of your customers who visit or place an order on the store. Legally speaking, SHOPLINE acts as a "data processor," while you, as the merchant, are the "data controller" and assume all responsibilities towards your customers.
Information you submit to the Services will be transmitted to and shared with SHOPLINE and third parties that may be located in countries other than where you reside. To learn more about how SHOPLINE uses your personal information, you can visit the SHOPLINE Privacy Policy.
6. Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues may be viewable by other users without limitation.
7. Children's Data
The Services are not intended for use by children. SHOPLINE only provides services to users aged 18 and above. We do not knowingly collect personal information about children under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.
8. Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce policies.
9. Your Rights and Choices
Depending on where you live, you may have some or all of the following rights:
Right to Access / Know – request access to personal information we hold about you.
Right to Delete – request deletion of personal information we maintain about you.
Right to Correct – request correction of inaccurate personal information.
Right of Portability – request a copy of your personal information and ask us to transfer it to a third party (in certain circumstances).
Managing Communication Preferences – you may opt out of promotional emails at any time by using the unsubscribe link. We may still send non-promotional emails, such as order confirmations.
For UK or EEA residents, you may also have:
Right to Object / Restrict Processing – ask us to stop or restrict processing for certain purposes.
Right to Withdraw Consent – where we rely on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request.
10. Complaints
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the EEA, you can find a list of responsible authorities here.
11. International Transfers
We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK contracts.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
13. Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
📧 support@brandlet.co.uk
🌐 www.brandlet.co.uk
For the purpose of applicable data protection laws, Brandlet is the data controller of your personal information.
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